Al Jazeera Television recently published an article by Sulaiman Saleh, a journalism professor at Cairo University, discussing that American film is one of the most important means for the United States to implement cultural colonialism, and thinking about why the world needs a new film industry.



Saleh said that Hollywood has successfully spread American culture to the world, and has affected many people's lifestyles, costumes and eating habits, which indirectly shows that there is a close relationship between cultural colonialism and economic colonialism. At the same time, Hollywood imposed the American lifestyle on the global audience, strengthening the subordination of the world to its economy.



According to the report, praising American life is one of the most important expressions of American films, which is regarded as a model of modern civilization, so that the audience can accept the concept of American supremacy and the legitimacy of the United States dominating the world. Since the 1990s, globalization has provided new opportunities for American films, helping them to impose "Americanization" on audiences. At the same time, the American government has provided opportunities for American films to promote cultural transmission and control and promote the development of globalization.



Saleh said that research on American films around the world shows that American films are committed to spreading consumer culture, which encourages them to plunder wealth, and makes people no longer accept local goods that are not comparable to the quality of Western products. Therefore, developing countries need to deeply study the role of films, including how films exert political and economic subordination, as well as their influence on people's preferences.



According to the report, film is not just entertainment, but a means of imposing American values and culture on people. It is an indirect colonization, threatening local culture and replacing it with American culture. This colonialism occupies ideas and consciousness, not land.



French Culture Minister Hubert Wade accused American films of stereotyping culture and trying to impose American cultural control on the world; Americanization of world culture poses a threat to people's progress and development; Scholars in developing countries under the control of Western colonialism have the right to warn against the dangers of Western cultural colonialism.



Saleh said that one of the most prominent manifestations of cultural colonialism is that film makers around the world began to tell stories in the Hollywood way, further strengthening their dependence on American culture. As film companies in developing countries imitate Hollywood films, they reduce cultural diversity, reduce the ability of weak countries to produce films and the sense of belonging of the people, and promote the sense of vulnerability and inferiority of their own people.



Saleh also said that it is far from enough to just study how Hollywood films manipulate and control people. Developing countries need to further study how Hollywood forces its film makers to obey the colonial factors of the United States in terms of production, photography, script creation and performance. The purpose of telling stories in the Hollywood way is to make the people obey the control of the United States, praise the Western way of life, attack the customs, traditions, cultures and religions of the poor, and make them feel inferior, powerless and obedient.



www.99reel.com 99reel.com watch more Find Movies and TV Series Online read more According to the report, because films in developing countries are controlled by the United States and Europe, films play a dangerous role, imposing a sense of inferiority on those who acquiesce that they belong to backward nations, making them think that Americans have the right to control them.



The people of developing countries need a new film industry, led by their own intellectuals, to cultivate a new generation of film critics, writers and screenwriters, and to tell stories of national struggle and resistance to cultural colonialism. Not only the backward countries, but also the whole world should strive to break away from the control of Hollywood and create new ways to express their desire for justice and freedom from cultural colonization.



Original title: Foreign media: Hollywood is a cultural colony, and the world film needs cultural diversity

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